How to Maintain Compliance with POS Regulations in Beer Distribution
Point of Sale (POS) materials are a great way to advertise and promote products, particularly in the beer distribution industry. Unfortunately, these materials can quickly become outdated or obsolete, meaning they must be removed and replaced with new materials on a regular basis. But how do you make sure that you remain compliant with all regulations regarding placement and removal of POS materials in the beer distribution industry? Let's break it down.
The Laws and Regulations That Govern Placement and Removal of POS Materials in Beer Distribution
The laws governing the placement and removal of POS materials vary from state to state, but most have some form of regulation that requires distributors and retailers to follow certain rules when it comes to displaying promotional items. These regulations typically cover topics such as:
The type of material which may be used for advertising purposes;
The size and placement of advertising material;
The duration for which an advertisement may be displayed;
Restrictions on content; and
Requirements regarding the frequency of rotation or replacement.
It is important that distributors and retailers understand their local laws before implementing any changes to their existing advertising strategy. Additionally, distributors and retailers should keep up-to-date records on all promotional items they display so they can easily track their compliance status. This is especially important if there are any changes made to the types or amounts of POS material being used.
How Automation Technologies Help With Compliance
With all the different regulations governing placement and removal of POS materials in beer distribution, it can be difficult for distributors and retailers to stay on top of everything. Fortunately, advances in automation technologies have made compliance much easier for distributors and retailers by providing them with the tools necessary to maintain accurate records and ensure timely rotation or replacement of promotional items. Automation technologies also provide distributors and retailers with reports detailing their compliance status so they can easily identify areas where improvement is needed.
Maintaining compliance with regulations regarding placement and removal of point-of-sale materials in the beer distribution industry is no small feat! By understanding your local laws, keeping accurate records on all promotional items being used, taking advantage of automation technology solutions, you can make sure your business remains compliant at all times. With this knowledge under your belt, you’re well on your way to staying ahead of the game!