Revolutionizing On-Premise Marketing: Data-Driven Strategies and Insights
“Knowledge is power.”
In the past, collecting and interpreting data for on-premise alcohol consumption took a lot of work, leaving manufacturers and suppliers reliant on the instincts and experience of their field teams to market their products effectively. However, the introduction and evolution of mobile SaaS technology have transformed this process, eliminating the need for error-prone human intervention. Now, industry suppliers can access real-time insights into key factors influencing beverage sales and movement in restaurants, bars, and taverns.
SaaS technology enables the collection of crucial data points impacting sales, offering real-time actionable solutions to boost revenues for suppliers, wholesalers, and distributors. As GI Joe famously said, "Knowing is half the battle!"
To grow a business, one effective strategy is to gather customer feedback through surveys. Modern business owners are tech-savvy, busy, and highly mobile, necessitating an evolution in survey methods to align with their preferences and reliance on technology. SaaS platforms offer the ability to collect and interpret data on back bar inventories, tap share, and menu placement of products, providing valuable information for on-premise marketing strategies. The customization and individualization of SaaS technology cater to unique accounts and locations, enabling the creation of tailored surveys for specific data collection.
Data collection occurs in real time, and survey questions can be adjusted to account for regional or location-based factors, business types, or assigned tasks. Surveys must be clear, functional, and easily assigned to field teams or sales representatives to communicate the collected information effectively. This data-driven approach empowers team members to make well-informed decisions, ultimately leading to revenue growth and scalability.
SaaS technology leverages smartphone capabilities to enable field teams to make quick, informed decisions in virtually any environment. Features such as photo capture, photo & time placement, and GPS tracking provide insights into account idiosyncrasies, specific service instructions, and customizable reports without requiring cellular or Wi-Fi connectivity. On-premise data is only valuable when analyzed and translated into actionable information. SaaS technology processes this data into action points, benefiting field teams, distributors, and wholesalers.
These insights help create marketing strategies that effectively tackle back bar competition, optimize menu placement, and address other key performance indicators. Data is king in the contemporary business landscape, and leveraging it effectively is essential for success.
Gone are the days when on-premise data collection was mere guesswork. SaaS technology has revolutionized the process, delivering easily understood, interpretable, and actionable data. This enables adult beverage manufacturers and suppliers to gain invaluable insights into their clients' businesses, resulting in improved customer satisfaction and increased revenues throughout the industry.
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EasyCheck gives you an easy-to-use solution to easily get access to the information you need from your on-premise sales team. Contact us today to learn how we can help your team increase ROI and promote your brand more efficiently.