Insight Into the World of Asset Management and POS Tracking

Mastering Trade Promotion Management: Strategies, Tools, and Best Practices for Consumer Goods Companies

Trade promotion management (TPM) is critical in the consumer goods industry, as companies aim to increase sales, market share, and customer loyalty. Effective trade promotion management can lead to substantial revenue growth and a competitive advantage for consumer goods companies. This comprehensive blog post will delve into the essential aspects of trade promotion management, from strategy development to post-event analysis, and provide insights into the tools and best practices that lead to successful trade promotion campaigns.

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Mastering Marketing Campaign Planning for Consumer Brands: A Comprehensive Guide

A well-planned and executed marketing campaign can significantly boost a consumer brand's growth and overall success. With the increasing number of marketing channels available, developing a comprehensive marketing campaign strategy that aligns with your brand's goals, targets the right audience, and delivers a consistent message is crucial. This guide will walk you through the essential steps in planning and executing a successful marketing campaign for consumer brands.

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In-store Magic: Boosting Retail Sales with Effective Marketing Execution and an In-Store Retail Execution Suite

Are you a CMO or VP of operations looking to increase sales at your retail stores? If so, effective marketing execution should be top-of-mind. But with the increasingly competitive landscape of modern retail, where exactly do you start? Fortunately, unleashing the power of in-store magic lies within thoughtful planning combined with carefully crafted messaging that resonates with customers. Read on to learn just how marketers can use strategic initiatives and targeted tactics to generate more impactful experiences and boost efficiency in the store!

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5 Ways Localized Branding Can Help Your Business Grow

Successfully developed a brand identity that resonated with target audiences through customized colors, fonts, and messaging. Leveraged local marketing channels to increase the visibility of the brand in appropriate regions. Researched and leveraged local regulations and budgetary limitations for more effective business operations.

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Empower Sales with a Marketing Materials Warehouse Management System

Field sales teams are working harder than ever to gain consumers' attention in-store and persuade them to buy products. So why are companies making it even harder for them to do their jobs? In a recent survey of 800 DSD salespeople, their #1 frustration was not having access to the marketing materials they needed. When followed up, they said most of their frustration came from not knowing what was in stock or which items were most successful in increasing sales.

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5 Ways Marketing Asset Management Improves the Bottom Line!

When it comes to a business reaching its target audience, having a sound, effective, and efficient marketing strategy is crucial. Even if a business has the best product or service, creating sales and driving front-end revenue can be minimal without an effective marketing campaign. A business must create its own unique brand, and that brand identification must communicate the business identity, perceived customer value, and provide a solution to a “problem” that the consumer is having.

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Store Profiling and Why It is Key To Your Success

We get asked why we think store profiling is essential for companies to do every year. People also ask how it will impact their business, both in the short and long terms. The answer is easy; you need to know what is happening in the field. Unfortunately, a lot of companies don't have a good or accurate idea about their stores.

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Industry Insight, Execution, Distributors Reagan Jobe Industry Insight, Execution, Distributors Reagan Jobe

A Year in Review. The Dumpster fire, more commonly called 2020

2020 is a year that many will want to forget. From the global pandemic and US Presidential Elections to the postponing of sports and some cancellations, it is a year filled with many disappointments. But not everything about 2020 was a disappointment. The world saw the speed at which humans can push to develop new vaccines to save lives, and many have found a new love for their home they never knew before. In talking with EasyCheck clients, we wanted to know how good or bad the year was for them. We asked what they had learned from the year 2020 and how they can use that information to better themselves and their business going forward.

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Industry Insight, Execution, Distributors Reagan Jobe Industry Insight, Execution, Distributors Reagan Jobe

Your Mobile Data Collection Software Solution Folded? Don’t Panic.

I recently got a call from a concerned customer of a certain competing mobile data collection software solution that was recently acquired. This customer had spent over two years working with this provider to collect valuable information. Now, the distributor was forced to make significant concessions and risked losing all they’d built.

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CPG, Retail, Execution, Distributors Reagan Jobe CPG, Retail, Execution, Distributors Reagan Jobe

Lack of Compliance Management is Costing Distributors and Retailers More Than $634.1 Billion in Lost Sales

Many will hear the term "Compliance Management" and immediately think of a function completed by the legal department. In today's world, compliance management is no longer just for legal. While there are some things related to legal compliance, there are many more related to general distribution and retail operations you as a company needs to be aware of to be successful today.

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How Analytics Empower POS Marketing Asset Management

Wherever you spend your money, big data isn’t far behind. The big data industry is projected to be worth $77 billion by 2023, and for good reason: a whopping 79% of enterprise executives say that not embracing big data puts companies at risk for extinction. Data and analytics are increasingly critical to your bottom line. But how exactly can do analytics turn into tangible dollars?

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Understanding Utilization. Knowing what not to order next time

Imagine the following scenario. While running your daily operations, you maintain your inventory shelves neatly stocked. As is common practice, you order materials periodically from the same provider in hopes these sell-through.

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Ensure Execution Perfection on your Next Marketing Rollout

Jim Collins states in his book Good to Great that execution is key to the success of any company. While you can have a great strategy, strategy alone will not overcome poor execution. He also talks about how the use of technology helps good companies to execute better. But note that technology will never save a company that is already in trouble. So how does this relate to the world of retail, distribution, and the business world we live in today?

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Retail, Execution, Point-Of-Sale Reagan Jobe Retail, Execution, Point-Of-Sale Reagan Jobe

Revolutionizing Retail: Enhancing Brand Image with In-Store Execution Programs and Mobile Retail Execution Software

Although some have been forewarning against the “retail apocalypse” for some time now, brick-and-mortar stores still exist; and while they seem to be evolving, retail is not going away. However, in order to compete with their ubiquitous online counterparts, retailers face increasing pressure to execute flawlessly.

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Preventing Lost Sales by Tracking Your Out of Stocks (OOS)

How big of a problem are Out of Stocks? According to CNBC, retailers lost $634.1 Billion in 2015, and that number is continuing to grow every year. As of 2018, that number has grown up to be $984 Billion, according to IHL Group. So how prevalent is the issue? 1 in 3 shoppers finds at least one item out of stock when they go to the store.

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Coronavirus Response - Managing Operations during a National Emergency

The world faces an uncertain and challenging time with the rise of the novel Coronavirus (COVID-19). Companies are closing locations indefinitely, restaurants and bars are closing to dine-in patrons, and all schools are closed in over 20 states. With circumstances changing as quickly as you can create policy and directives, your field teams need ways to give you information directly from the field. Mobile data collection tools like EasyCheck give you an edge on the competition by knowing firsthand your operations' state. EasyCheck also gives you the peace of mind to see where you need to focus your attention and not waste time on meaningless tasks.

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CPG, Execution, Distributors Reagan Jobe CPG, Execution, Distributors Reagan Jobe

How To Increase Your Marketing Effectiveness In The Field

According to David Stokes, the owner of Grey Eagle Distributors in St. Louis, who was quoted in a recent article in the Wall St. Journal, “Wholesalers are wrestling with a decision right now.” He goes on to say “Do you continue to invest behind Bud Light and make a little bit less money right now to build for the long term, or do you cut costs to try to maintain the health of the bottom line?”

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